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Home In Focus: Panama

Panama’s Premier Investment Hotspots

Kathleen Peddicord by Kathleen Peddicord
Aug 03, 2023
in In Focus: Panama
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Walking Path Along Avenida Balboa In Panama City, Panama

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Panama remains one of the best places in the world to live or retire overseas this 2023.

It’s also one of the world’s safest investment havens.

This despite the fact that a downturn in Panama’s property markets has been predicted for years.

Panama is my part-time home base and my full-time business HQ. I can tell you from that boots-on-the-ground perspective that, like Mr. Twain’s demise, those rumors of Panama’s softening investment climate are greatly exaggerated.

Starting in 2003 and continuing through 2008, this country enjoyed a mega construction boom. Then came the crash of real estate markets around the globe.

Would-be investors worried about the unfinished projects in Panama at the time, especially in Panama City.

Panama developers were forced to adjust. No longer able to sell at frothy pre-2008 prices, they retreated to “what the market would pay.” What they found was that, while their profit margins were constricted, they were still able to turn over inventory.

Most affected was the top end of the market. The highest-priced projects in 2008 suffered the biggest reductions in pricing, of course. Some buildings underway were delayed. Others in planning stages didn’t get off the ground.

However, the market in general carried on. Values fell 25% on average.

Markets elsewhere around the world fell by 50% and more.

Meantime, in Panama City, rental rates remained strong for those who were able to take possession of their apartments, and prices recovered quickly across the capital city.

Why was Panama’s drop less precipitous than in other markets? And why did the country recover more quickly than nearly any other?

The Panama Canal!

It’s a cash cow.

The critical global trade route generates nearly four billion dollars a year. That’s a lot of per-capita cashflow in a country of four million people.

The Canal makes Panama the ultimate safe haven.

That was true in 1998 when I traveled to Panama for the first time… and it’s more true right now than ever.

Today this marketplace is far more niched than you might expect.

Panama City, for example, like any city of a million-and-a-half people, is many different markets, some offering more potential and upside than others.

In 1998 and through 2008, you could have bought almost anything in Panama and felt confident that you’d make money. That’s no longer the case. Today you need to target your investment search.

Where, specifically, should you be shopping in 2023?

Here are our five top picks:

Top Panama Market #1: Avenida Balboa

 

Avenida Balboa, where Lief and I made our first property investment in this country 20 years ago, continues to offer opportunity. This frontline strip along the Bay of Panama has always been and will always be one of the city’s best addresses.

Pricing continues up even as new buildings and more inventory continue to appear along this oceanside boulevard. An apartment on Avenida Balboa will always find a buyer or a renter, as the case may be.

Top Panama Market #2: Costa Del Este

Buildings in Costa del Este, Panama on an afternoon
Adobe Stock/Daniel

The other area in the city offering strong investment potential in 2023 is Costa del Este. This master-planned suburb is the focus of many top Panama developers who are hard at work building both houses and apartment towers, as well as commercial space.

In addition, this is also the area where many (most) of the many thousands of expat workers moving to Panama City for jobs with the dozens of international companies that have set up and continue to be set up in and around Panama’s capital are looking to live… especially if they are coming with families.

Prices in Costa del Este are among the highest in the city, but demand remains strong. Buying pre-construction either to sell or to rent at completion can be an effective and profitable strategy.

Top Panama Market #3: Veracruz

Outside the city, other dynamics are playing out and creating opportunity.

Thanks to the anticipated new (fourth) bridge over the Canal, the Veracruz neighborhood, which sits on the coast behind Panama Pacifico, is smack-dab in the path of progress. This is one of my favorite up-and-coming zones for a rental investment. It’s the nearest beach area to the city but has traditionally been overlooked by both tourists and investors.

Top Panama Market #4: Veraguas

When Lief and I decided we were all in on Panama, we went in search of a legacy-level property play.

We focused our scouting on the western side of Panama’s Azuero Peninsula.

Its Pacific coast is one of Panama’s greatest assets. Everyone who can afford a house at the beach has one. By 2008, when we launched our search, beachfront nearer to Panama City was already being aggressively developed and the eastern coast of the Azuero Peninsula was in the crosshairs of international investment groups.

Azuero’s western coast, in Panama’s Veraguas Province, was a final frontier.

Access was more difficult, but prices were one-third as much for land we found to be arrestingly more beautiful. Plus the sunsets along this coast are the best in the country.

For my money, this Veraguas coast continues to hide the greatest opportunities this country has to offer.

Top Panama Market #5: Puerto Armuelles

The final growth market I want to highlight for you today is Puerto Armuelles.

Puerto Armuelles found its place on the map in 1927 when Chiquita Banana came calling. The company built the town as it exists today, complete with housing for workers, roads, sewers, and a railroad. Puerto’s infrastructure is head and shoulders what you typically expect from a small Central American town. Chiquita is no longer headquartered here, but its legacy carries on.

When Chiquita pulled out of this coastal region in 2003, the local economy collapsed and the population decamped.

This is a depressed market that is attracting the eye of forward-looking developers who recognize potential when they see it.

We believe Puerto Armuelles’ star is again rising.

Until next time,

Kathleen Peddicord signature

Kathleen Peddicord
Founding Publisher, Panama Letter

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Kathleen Peddicord

Kathleen Peddicord

Kathleen Peddicord has covered the live, retire, and do business overseas beat for more than 30 years and is considered the world's foremost authority on these subjects. She has traveled to more than 75 countries, invested in real estate in 24, established businesses in 7, renovated historic properties in 6, and educated her children in 4.

Kathleen has moved children, staff, enterprises, household goods, and pets across three continents, from the East Coast of the United States to Waterford, Ireland... then to Paris, France... next to Panama City, where she has based her Live and Invest Overseas business. Most recently, Kathleen and her husband Lief Simon are dividing their time between Panama and Paris.

Kathleen was a partner with Agora Publishing’s International Living group for 23 years. In that capacity, she opened her first office overseas, in Waterford, Ireland, where she managed a staff of up to 30 employees for more than 10 years. Kathleen also opened, staffed, and operated International Living publishing and real estate marketing offices in Panama City, Panama; Granada, Nicaragua; Roatan, Honduras; San Miguel de Allende, Mexico; Quito, Ecuador; and Paris, France.

Kathleen moved on from her role with Agora in 2007 and launched her Live and Invest Overseas group in 2008. In the years since, she has built Live and Invest Overseas into a successful, recognized, and respected multi-million-dollar business that employs a staff of 35 in Panama City and dozens of writers and other resources around the world.

Kathleen has been quoted by The New York Times, Money magazine, CNN, MSNBC, Yahoo Finance, the AARP, and beyond. She has appeared often on radio and television (including Bloomberg and CNBC) and speaks regularly on topics to do with living, retiring, investing, and doing business around the world.

In addition to her own daily e-letter, the Overseas Opportunity Letter, with a circulation of more than 300,000 readers, Kathleen writes regularly for U.S. News & World Report and Forbes.

Her Best-Seller book, "How to Retire Overseas: Everything You Need to Know to Live Well (for Less) Abroad," published by Penguin Random House, is the culmination of decades of personal experience living and investing around the world.

Her latest book is "At Home At Los Islotes," where Kathleen shares her life's adventure in Panama.

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